About IGTMS
The team behind everytransformation.
We are operators, builders, and strategists who have done it ourselves. Every system we build is backed by real-world experience scaling B2B companies.
Our Big Hairy Audacious Goal
“IGTMS has done more for our sales and marketing in 30 days than we had done on our own in 30 years.”
Andrew Barker - Temple IT, Director of CybersecurityMark D. Gordon
Founder & CEO - The Rebel CRO
Mark Gordon is a builder, operator, and category creator. He's scaled companies from scrappy startups to billion-dollar machines, raised capital, sold his own venture for seven figures, and led sales teams that turned flatlines into rocket ships.
He founded Fortren Funding by raising outside capital, built it into a thriving mortgage platform, and successfully exited in a seven-figure deal. At Princeton Mortgage, he architected a platform that went from $36M to $1.1B in annual production while earning a 98 NPS - highest in the world across any industry at the time.
Now as Founder of IGTMS, Mark partners with founders and leadership teams who know they've built something valuable but can't figure out how to scale it. His mission is simple: help companies stop guessing and start growing.
Nicole Gordon
Co-Founder, VP Systems & Strategy
Nearly two decades inside real businesses, helping scale companies to eight-figure revenue and managing a seven-figure exit. Co-Founder of IGTMS and Integrated AI. Wife. Mom of three sassy girls. The person who turns vision into structure and actually ships it.
Tom DiGati
Client Transformation Lead
Tom DiGati is a product and growth executive focused on driving enterprise transformation through structured go-to-market systems, data-driven insight, and platform-enabled execution.
With 25+ years of experience across healthcare, SaaS, and commercial operations, he has consistently helped organizations move from fragmented efforts to aligned, scalable revenue engines. His work centers on bringing clarity to complexity, aligning teams, processes, and technology to improve performance and accelerate growth.
At IGTMS, Tom leads client transformation engagements end-to-end, partnering with executive teams to diagnose challenges, define strategy, and drive execution with discipline and accountability, ensuring transformation translates into measurable outcomes.
Piper Barrett
Marketing Manager & EA to Founder
Piper Barrett drives growth by connecting strategy, content, and data-driven insights. Specializing in targeted digital campaigns, Piper focuses on translating business goals into measurable results. At IGTMS, Piper is dedicated to sharp market execution and marketing strategies that deliver real results.
Marina Jeha
Growth Development Manager
Constructs workflows and systems converting initial contact into qualified conversations. Manages cold partnerships and LinkedIn outreach through discovery booking phases.
Ella Brown
Chief of Staff to Co-Founder
Manages co-founder operations and serves as primary advisor on strategic decisions and business matters.
Lejs Hajradinovic
Head of GTM and Cold Outreach
Executes 5,000+ targeted outbound emails daily across segmented lists, tracking metrics via custom dashboards — 30,000 emails monthly.
What We Do
Our Mission
Our mission is to help B2B companies scale beyond founder-led selling by aligning brand, demand, sales, and technology into one integrated system.
We provide fractional GTM leadership with full execution so teams can deliver predictable revenue and sustainable growth.
Where We’re Going
Our Vision
To redefine go-to-market execution for growing companies by building systems that remove dependence on single hires, founder selling, and quick fixes.
We aim to give leadership teams the clarity and structure to grow with confidence.
How We Operate
Our Core Values
Be All-In
We don't dabble. We commit fully to every client's success and hold ourselves to the same standard we hold them.
Do What You Say
Integrity is the foundation of trust. We follow through on every commitment, every time.
Radical Transparency
We tell you what you need to hear, not what you want to hear. Honest feedback accelerates growth.
Execution Over Advice
Strategy without execution is just a document. We roll up our sleeves and do the work alongside you.
Systems Thinking
We build GTM engines that run without you. Every recommendation is designed for scale, not for next quarter.
Alignment First
Messaging, lead generation, sales, and technology only work when they work together. We never fix one in isolation.
Trusted by teams serious about growth
Ready to Scale?
Let’s Talk About Your GTM
Book a 30-minute call with Mark. We’ll identify your biggest revenue constraint and show you what the system looks like for your company.